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	<title>Comments on: Let&#8217;s Play &#8220;Save The Comics Industry&#8221;</title>
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	<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/</link>
	<description>Christopher Bird writes about things.</description>
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		<title>By: Nyarlo.net &#187; Blog Archive &#187; make mine marvelous</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-9727</link>
		<dc:creator>Nyarlo.net &#187; Blog Archive &#187; make mine marvelous</dc:creator>
		<pubDate>Mon, 16 Jun 2008 00:01:44 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-9727</guid>
		<description>[...] have been put forth, but most of them are simply trying to fix a broken distribution system. see here and here for a good start on the current [...]</description>
		<content:encoded><![CDATA[<p>[...] have been put forth, but most of them are simply trying to fix a broken distribution system. see here and here for a good start on the current [...]</p>
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		<title>By: Aardy R. DeVarque</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-243</link>
		<dc:creator>Aardy R. DeVarque</dc:creator>
		<pubDate>Wed, 29 Aug 2007 04:04:07 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-243</guid>
		<description>Oh, and while I&#039;m thinking about it, something that drives me up the wall about some comics and webcomics (and books and DVDs) is the idea that collectors will happily shell out $$ for another copy of what they already have just to get a few additional all-new, all-different stories/features--especially when those stories are then referenced in future storylines.  I&#039;d like to be able to pick a delivery format and read the entire story. Particularly if I&#039;m &lt;i&gt;purchasing&lt;/i&gt; individual issues, I don&#039;t want to hear that there&#039;s an all-new backup story in the &lt;i&gt;second&lt;/i&gt; edition of the TPB that isn&#039;t (and won&#039;t be) available anywhere else.

Eureka&#039;s Graphic Classics is one example of this; their &quot;2nd editions&quot; of each title in the series replace anywhere up to around 2/3 of the content with new stories--why not just make it all new content and call each &quot;volume 2&quot;?

Knights of the Dinner Table is another example.  I really wish they&#039;d put out an &quot;annual&quot; for those of us collecting the individual comics that contains all of the additional story strips they add to their compiled versions, so that I can be caught up without having to pay again for three issues I&#039;ve already paid for, and without having to switch back and forth between the printed editions and the webcomics.</description>
		<content:encoded><![CDATA[<p>Oh, and while I&#8217;m thinking about it, something that drives me up the wall about some comics and webcomics (and books and DVDs) is the idea that collectors will happily shell out $$ for another copy of what they already have just to get a few additional all-new, all-different stories/features&#8211;especially when those stories are then referenced in future storylines.  I&#8217;d like to be able to pick a delivery format and read the entire story. Particularly if I&#8217;m <i>purchasing</i> individual issues, I don&#8217;t want to hear that there&#8217;s an all-new backup story in the <i>second</i> edition of the TPB that isn&#8217;t (and won&#8217;t be) available anywhere else.</p>
<p>Eureka&#8217;s Graphic Classics is one example of this; their &#8220;2nd editions&#8221; of each title in the series replace anywhere up to around 2/3 of the content with new stories&#8211;why not just make it all new content and call each &#8220;volume 2&#8243;?</p>
<p>Knights of the Dinner Table is another example.  I really wish they&#8217;d put out an &#8220;annual&#8221; for those of us collecting the individual comics that contains all of the additional story strips they add to their compiled versions, so that I can be caught up without having to pay again for three issues I&#8217;ve already paid for, and without having to switch back and forth between the printed editions and the webcomics.</p>
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		<title>By: Aardy R. DeVarque</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-242</link>
		<dc:creator>Aardy R. DeVarque</dc:creator>
		<pubDate>Wed, 29 Aug 2007 03:51:01 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-242</guid>
		<description>Enh, must&#039;ve gotten the prices mixed up with that of the regular collections ($19.95 to $21.95 for 112 to 128 p., whereas v. 1-2 of the Waid/Kitson LoSH run are $14.95 for 200 pages each).

(Re: the omnibus, I have actually flipped through it, and because of the way they did the color (and non-inking) on the originals that were in color and they way they did the transfer to b&amp;w and shrinking the oversize comics down to the omnibus size, the results are... less than stunning, IMHO.  So I can pay through the nose for color versions that are readable, or pay less for muddy pictures and very little of the little details that make Foglio&#039;s artwork so wunnerful.  Of course, it doesn&#039;t help that GG started to bore me around issue 8 or so, so that I&#039;ve had absolutely zero desire to bother with the webcomics or picking up the collections.)</description>
		<content:encoded><![CDATA[<p>Enh, must&#8217;ve gotten the prices mixed up with that of the regular collections ($19.95 to $21.95 for 112 to 128 p., whereas v. 1-2 of the Waid/Kitson LoSH run are $14.95 for 200 pages each).</p>
<p>(Re: the omnibus, I have actually flipped through it, and because of the way they did the color (and non-inking) on the originals that were in color and they way they did the transfer to b&amp;w and shrinking the oversize comics down to the omnibus size, the results are&#8230; less than stunning, IMHO.  So I can pay through the nose for color versions that are readable, or pay less for muddy pictures and very little of the little details that make Foglio&#8217;s artwork so wunnerful.  Of course, it doesn&#8217;t help that GG started to bore me around issue 8 or so, so that I&#8217;ve had absolutely zero desire to bother with the webcomics or picking up the collections.)</p>
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		<title>By: Goddard 1</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-241</link>
		<dc:creator>Goddard 1</dc:creator>
		<pubDate>Wed, 29 Aug 2007 03:47:59 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-241</guid>
		<description>I know the comic series &quot;Hero By Night&quot; by D.J. Kaufman did what you proposed as far as issues coming out in line timed with new ones in stores, plus a bunch of exclusive web continuity stories online. I don&#039;t know how successful it&#039;s actually been, but it was just posted on the latest LITG that it will now be an ongoing series. (fun read, herobynight.com)

The major problem for comics is the direct market the way it&#039;s setup currently. I wish comic books could be found in more places. Anyone remember the corner store rack?</description>
		<content:encoded><![CDATA[<p>I know the comic series &#8220;Hero By Night&#8221; by D.J. Kaufman did what you proposed as far as issues coming out in line timed with new ones in stores, plus a bunch of exclusive web continuity stories online. I don&#8217;t know how successful it&#8217;s actually been, but it was just posted on the latest LITG that it will now be an ongoing series. (fun read, herobynight.com)</p>
<p>The major problem for comics is the direct market the way it&#8217;s setup currently. I wish comic books could be found in more places. Anyone remember the corner store rack?</p>
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		<title>By: MGK</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-240</link>
		<dc:creator>MGK</dc:creator>
		<pubDate>Wed, 29 Aug 2007 00:55:26 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-240</guid>
		<description>Uh, Aardy, I don&#039;t know if you&#039;ve got your prices right on the Girl Genius Omnibus collection. He&#039;s got the full-color collections, which I agree are pricey, but the first (and so far only) GG Omnibus is 312 pages for fifteen bucks, which is better page-value-for-money than most manga, let alone Western comics.

But, yeah, most other Foglio stuff tends to be stupidly expensive and too small to really put on a shelf.</description>
		<content:encoded><![CDATA[<p>Uh, Aardy, I don&#8217;t know if you&#8217;ve got your prices right on the Girl Genius Omnibus collection. He&#8217;s got the full-color collections, which I agree are pricey, but the first (and so far only) GG Omnibus is 312 pages for fifteen bucks, which is better page-value-for-money than most manga, let alone Western comics.</p>
<p>But, yeah, most other Foglio stuff tends to be stupidly expensive and too small to really put on a shelf.</p>
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		<title>By: Aardy R. DeVarque</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-239</link>
		<dc:creator>Aardy R. DeVarque</dc:creator>
		<pubDate>Wed, 29 Aug 2007 00:45:13 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-239</guid>
		<description>Re: Point #3 and Girl Genius.

Everything Phil Foglio sells is incredibly overpriced, even compared to other low-print-run self-published material.  His black &amp; white Girl Genius &quot;omnibus&quot; collections, rather than being an inexpensive entry point for someone trying to catch up on the story (like the Essentials or Showcase collections, or any manga), typically sell for more than everyone else&#039;s &lt;i&gt;color&lt;/i&gt; collections.  $20 for a collection of 4 22-page issues is unfortunately fairly typical for him, whereas anywhere else, it&#039;d be priced at $9.95-$12.95.  When he&#039;s done 8-issue stories (such as Buck Godot: Gallimaufry), he often collects them in two 4-issue collections with more total markup than a single 8-issue collection would likely have.  Overall, a 50% markup over whatever the typical market rates are seems typical.

I love his work, thoroughly enjoyed chatting with Kaja at cons, and used to obsessively collect everything he put out.  Then he went and priced me out of the market.  (And got a bad case of the perfectionist slows, but that&#039;s a separate rant.)  If everyone else were to start exactly following &lt;i&gt;his&lt;/i&gt; business model, there would be very few people able to afford buying &lt;i&gt;anything&lt;/i&gt; comics-related.</description>
		<content:encoded><![CDATA[<p>Re: Point #3 and Girl Genius.</p>
<p>Everything Phil Foglio sells is incredibly overpriced, even compared to other low-print-run self-published material.  His black &amp; white Girl Genius &#8220;omnibus&#8221; collections, rather than being an inexpensive entry point for someone trying to catch up on the story (like the Essentials or Showcase collections, or any manga), typically sell for more than everyone else&#8217;s <i>color</i> collections.  $20 for a collection of 4 22-page issues is unfortunately fairly typical for him, whereas anywhere else, it&#8217;d be priced at $9.95-$12.95.  When he&#8217;s done 8-issue stories (such as Buck Godot: Gallimaufry), he often collects them in two 4-issue collections with more total markup than a single 8-issue collection would likely have.  Overall, a 50% markup over whatever the typical market rates are seems typical.</p>
<p>I love his work, thoroughly enjoyed chatting with Kaja at cons, and used to obsessively collect everything he put out.  Then he went and priced me out of the market.  (And got a bad case of the perfectionist slows, but that&#8217;s a separate rant.)  If everyone else were to start exactly following <i>his</i> business model, there would be very few people able to afford buying <i>anything</i> comics-related.</p>
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		<title>By: Matt Brady</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-234</link>
		<dc:creator>Matt Brady</dc:creator>
		<pubDate>Tue, 28 Aug 2007 15:18:17 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-234</guid>
		<description>The &quot;you can already get pirated versions for free, so why would anyone pay for legal versions?&quot; argument is already out there for plenty of other media, including music and movies, but I don&#039;t think it holds water.  Look at the success of Itunes.  Sure, if you want to go through a lot of trouble, you can find stuff, but you have to wade through sketchy sites full of pop-up ads for porn and the potential for viruses and spyware, and then probably spend a lot of time downloading files that might or might not actually have the comics you want.  And while the software is easy to use if you know what you&#039;re doing, it&#039;s still kind of complicated for the layperson.  How much nicer is it to go straight to the DC website and legally download exactly what you want?  Don&#039;t underestimate the appeal for people that aren&#039;t especially tech-savvy.

Actually, DC already has the first issues of most of their Vertigo titles on their website for free download.  Sure, that&#039;s only one issue, but have there been any testimonials as to how effective that has been for getting people interested?</description>
		<content:encoded><![CDATA[<p>The &#8220;you can already get pirated versions for free, so why would anyone pay for legal versions?&#8221; argument is already out there for plenty of other media, including music and movies, but I don&#8217;t think it holds water.  Look at the success of Itunes.  Sure, if you want to go through a lot of trouble, you can find stuff, but you have to wade through sketchy sites full of pop-up ads for porn and the potential for viruses and spyware, and then probably spend a lot of time downloading files that might or might not actually have the comics you want.  And while the software is easy to use if you know what you&#8217;re doing, it&#8217;s still kind of complicated for the layperson.  How much nicer is it to go straight to the DC website and legally download exactly what you want?  Don&#8217;t underestimate the appeal for people that aren&#8217;t especially tech-savvy.</p>
<p>Actually, DC already has the first issues of most of their Vertigo titles on their website for free download.  Sure, that&#8217;s only one issue, but have there been any testimonials as to how effective that has been for getting people interested?</p>
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		<title>By: Shawn</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-233</link>
		<dc:creator>Shawn</dc:creator>
		<pubDate>Tue, 28 Aug 2007 14:02:56 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-233</guid>
		<description>Regarding backissue orders:

As someone in the printing industry, I can tell you that it is expensive to reprint jobs. The biggest issue has to do with the medium that is used to make impressions on the sheets. Back when we used film etching instead of plate etching, keeping the film in inventory for backorders was not ideal, since each sheet of film could be as wide as 60&quot; x 40&quot; and about 12 mm thick. Storing them is cumbersome and with the kind of variety that comic books offer a warehouse dedicated to storage would fill up in a couple of months. So when those films get thrown out, you&#039;re pretty much out of luck for reprints.

These days we use computer-to-plate systems, which forego film completely. That makes storing much easier, since we can backup the impressions on cds or dvds. But there is still the cost for the plates, and that usually runs about $1,000.00 per set, plus labor, ink, paper, and all the other good stuff. Plates are the same size as film, but they are thicker and heavier, plus they&#039;re easy to scratch and sensitive to light. So it&#039;s actually more difficult to store them than film. 

These high minimum  costs are usually offset with large orders because the actual printing is not that expensive. But when we talk about large orders, we&#039;re talking about 10,000 ~ 30,000 copies. I&#039;d think it&#039;d be difficult to get those kinds of numbers on a reprint. So unless you know you will get enough backorders to make up for the costs, it&#039;s more cost effective simply not to offer it. Essentially when backorders for an issue is made available, somebody is betting that the issue would be popular enough to make up for the exorbitant costs involved to reprint it.</description>
		<content:encoded><![CDATA[<p>Regarding backissue orders:</p>
<p>As someone in the printing industry, I can tell you that it is expensive to reprint jobs. The biggest issue has to do with the medium that is used to make impressions on the sheets. Back when we used film etching instead of plate etching, keeping the film in inventory for backorders was not ideal, since each sheet of film could be as wide as 60&#8243; x 40&#8243; and about 12 mm thick. Storing them is cumbersome and with the kind of variety that comic books offer a warehouse dedicated to storage would fill up in a couple of months. So when those films get thrown out, you&#8217;re pretty much out of luck for reprints.</p>
<p>These days we use computer-to-plate systems, which forego film completely. That makes storing much easier, since we can backup the impressions on cds or dvds. But there is still the cost for the plates, and that usually runs about $1,000.00 per set, plus labor, ink, paper, and all the other good stuff. Plates are the same size as film, but they are thicker and heavier, plus they&#8217;re easy to scratch and sensitive to light. So it&#8217;s actually more difficult to store them than film. </p>
<p>These high minimum  costs are usually offset with large orders because the actual printing is not that expensive. But when we talk about large orders, we&#8217;re talking about 10,000 ~ 30,000 copies. I&#8217;d think it&#8217;d be difficult to get those kinds of numbers on a reprint. So unless you know you will get enough backorders to make up for the costs, it&#8217;s more cost effective simply not to offer it. Essentially when backorders for an issue is made available, somebody is betting that the issue would be popular enough to make up for the exorbitant costs involved to reprint it.</p>
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		<title>By: Journalista - the news weblog of The Comics Journal &#187; Blog Archive &#187; Aug. 28, 2007: The Platonic ideal of josei soap opera</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-232</link>
		<dc:creator>Journalista - the news weblog of The Comics Journal &#187; Blog Archive &#187; Aug. 28, 2007: The Platonic ideal of josei soap opera</dc:creator>
		<pubDate>Tue, 28 Aug 2007 11:23:12 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-232</guid>
		<description>[...] Christopher Bird plays &#8220;Save the Comics [...]</description>
		<content:encoded><![CDATA[<p>[...] Christopher Bird plays &#8220;Save the Comics [...]</p>
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		<title>By: Zenrage</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-231</link>
		<dc:creator>Zenrage</dc:creator>
		<pubDate>Tue, 28 Aug 2007 09:16:23 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-231</guid>
		<description>Roel, glossy pages hit the market big when Image popped onto the scene and became a noticeable contender to Marvel and DC. So the big two followed suit and never took into account that Image caters to an older audience. 

Do we need the glossy paper? I don&#039;t need it, but I wont lie and say it doesn&#039;t make the artwork pop out. I think Marvel and DC should hold back on that stuff though and use it only on the milestone issues.</description>
		<content:encoded><![CDATA[<p>Roel, glossy pages hit the market big when Image popped onto the scene and became a noticeable contender to Marvel and DC. So the big two followed suit and never took into account that Image caters to an older audience. </p>
<p>Do we need the glossy paper? I don&#8217;t need it, but I wont lie and say it doesn&#8217;t make the artwork pop out. I think Marvel and DC should hold back on that stuff though and use it only on the milestone issues.</p>
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		<title>By: David Looney</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-230</link>
		<dc:creator>David Looney</dc:creator>
		<pubDate>Tue, 28 Aug 2007 07:35:55 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-230</guid>
		<description>Holy crap man. I was just thinking about the same thing recently, except what you came up with is much smarter and more workable</description>
		<content:encoded><![CDATA[<p>Holy crap man. I was just thinking about the same thing recently, except what you came up with is much smarter and more workable</p>
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		<title>By: Quietus</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-229</link>
		<dc:creator>Quietus</dc:creator>
		<pubDate>Tue, 28 Aug 2007 06:04:49 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-229</guid>
		<description>What can domestic comics learn from manga without succumbing to imitation?</description>
		<content:encoded><![CDATA[<p>What can domestic comics learn from manga without succumbing to imitation?</p>
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		<title>By: Roel</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-228</link>
		<dc:creator>Roel</dc:creator>
		<pubDate>Tue, 28 Aug 2007 03:00:14 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-228</guid>
		<description>Affordable comics would be nice.  I don&#039;t understand why they don&#039;t print black and white comics on cheaper newsprint paper as opposed to colored comics on glossy pages.  Do any readers out there really need glossy pages?</description>
		<content:encoded><![CDATA[<p>Affordable comics would be nice.  I don&#8217;t understand why they don&#8217;t print black and white comics on cheaper newsprint paper as opposed to colored comics on glossy pages.  Do any readers out there really need glossy pages?</p>
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		<title>By: bluepard</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-227</link>
		<dc:creator>bluepard</dc:creator>
		<pubDate>Tue, 28 Aug 2007 00:41:34 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-227</guid>
		<description>As someone who read manga first, the ads in single issues really bother me. I&#039;m used to turning a page to reveal a surprise, not an ad. They constantly disrupt the flow of the comic (which is a bigger deal in manga than American comics, granted.)  I wait for the trades, assuming I even remember the comic exists at that point.

What do you think of subscription webcomics? I think people don&#039;t want to pay for access to a website.  They might take the content more seriously if it were presented in a sort of comic library program, like iTunes for comics. Or they might pay for added convenience or features, but I&#039;m not sure how you would do that with a comic.</description>
		<content:encoded><![CDATA[<p>As someone who read manga first, the ads in single issues really bother me. I&#8217;m used to turning a page to reveal a surprise, not an ad. They constantly disrupt the flow of the comic (which is a bigger deal in manga than American comics, granted.)  I wait for the trades, assuming I even remember the comic exists at that point.</p>
<p>What do you think of subscription webcomics? I think people don&#8217;t want to pay for access to a website.  They might take the content more seriously if it were presented in a sort of comic library program, like iTunes for comics. Or they might pay for added convenience or features, but I&#8217;m not sure how you would do that with a comic.</p>
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		<title>By: MGK</title>
		<link>http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/comment-page-1/#comment-226</link>
		<dc:creator>MGK</dc:creator>
		<pubDate>Mon, 27 Aug 2007 23:50:49 +0000</pubDate>
		<guid isPermaLink="false">http://mightygodking.com/index.php/2007/08/27/lets-play-save-the-comics-industry/#comment-226</guid>
		<description>&lt;i&gt;Comic retailers and the lone distibutor, which account for a serious percentage of the profit for the big two would like to have a word with you. I’m sure they’ll love the kids being able to download all the comics DRM free.&lt;/i&gt;

There isn&#039;t a &quot;pure&quot; comic shop anywhere in town any more. They&#039;re all comic/game shops, comic/anime shops, et cetera. You know why? Because comics aren&#039;t providing a large enough profit margin to operate solely as a business here, and haven&#039;t for years, and that trend isn&#039;t getting any better.

If you&#039;re really worried? Start it as a pilot program on one or two mid-range titles.</description>
		<content:encoded><![CDATA[<p><i>Comic retailers and the lone distibutor, which account for a serious percentage of the profit for the big two would like to have a word with you. I’m sure they’ll love the kids being able to download all the comics DRM free.</i></p>
<p>There isn&#8217;t a &#8220;pure&#8221; comic shop anywhere in town any more. They&#8217;re all comic/game shops, comic/anime shops, et cetera. You know why? Because comics aren&#8217;t providing a large enough profit margin to operate solely as a business here, and haven&#8217;t for years, and that trend isn&#8217;t getting any better.</p>
<p>If you&#8217;re really worried? Start it as a pilot program on one or two mid-range titles.</p>
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