Okay, now if it was me, and someone came to me and said “look, we need to have you make a commercial for our pasta sauce,” I would probably shoot a commercial that is at least slightly conceptually related to the pasta sauce in question. You know: the pasta sauce tastes good, the pasta sauce is just like Grandma used to make, the pasta sauce reminds you of better days, the pasta sauce is something which the whole family enjoys at dinnertime. The usual tropes.
This is why I could never get a job in marketing in Japan. (Well, quite beyond the fact that I don’t speak Japanese.) It would never occur to me to say “hey - let’s advertise your pasta sauce with a little white girl dressed up as a cheerleader, dancing around, with pompoms made out of hundreds of your vaguely dildo-shaped mascot.”
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Well, shit, would you pay attention to the ad if it were just another pasta sauce commercial?
What the hell are marketing board meetings like in Japan?
“Ok, gentlemen. How can we make this ad so entirely unrelated to the product we’re selling?”
WTF? The pasta at the end didn’t even have any sauce on it! Words cannot describe my confusion.
rwe, the pasta sauce is clearly made of nanites. I mean - it’s Japan.
The pasta sauce in question, “Tarako,” is a type of sauce by the Kewpie brand. That weird “vaguely dildo-shaped mascot” is the Kewpie symbol. You can see it on everything from Mayo to pasta sauce, and over here, that’s all you need to see to .
I have no idea what Tarako is, but I know the flavor has never impressed me.
Tarako is fish roe in butter or mayonaise.
It’s a pasta sauce! Also, corn and squid are pizza toppings. Here’s a recipe:
http://www.recipezaar.com/135630
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