FLAPJACKS: So should I sign up for Nerd Block or Loot Crate?
MGK: Is there a third option that involves not spending your money on either of those things?
FLAPJACKS: Look, I am a still-relatively-young man with no dependents. If I don’t spend my money on meaningless, superfluous crap, what am I going to do with it? Invest it into a savings account of some kind?
MGK: I know you’re being sarcastic, but the fact that I want to say “yes” there makes me feel old now.
FLAPJACKS: Exactly so. You are an old nerd and you forget the days when you spent money on stupid crap. Or, alternately, alcohol.
MGK: Alcohol dissolves away after killing only a few brain cells. Nerd crap clutters up your room and eventually your storage unit forever. Most of it isn’t even biodegradable. And yes, I spent money on stupid crap, but at least I was purposefully spending money on specific stupid crap that I wanted, rather than, for example, gambling that stuff I want is also the stuff that a third-party distributor was able to buy at reduced prices because not enough nerds bought it at full price.
FLAPJACKS: I have to admit, that gamble does not seem like a smart gamble, seeing as how people generally buy things they want to own if they can afford it.
MGK: Exactly. What are the odds that the one gianthead POP! figure that I might actually want is the one in the box? What are the odds that the black nerd-themed tee-shirt in the box is a shirt I want?
FLAPJACKS: Nerds do love black tee-shirts, though, so for the target audience the shirt is –
MGK: It’s a tee-shirt! THEY ARE LITERALLY GIVEN AWAY FOR FREE ALL THE TIME.
FLAPJACKS: But even so, any tee-shirt has some value. And the various things within the box are going to have a higher collected retail price than the price of the shipping box.
MGK: How many Loot Crate or Nerd Block unboxing videos have you watched?
FLAPJACKS: Literally none.
MGK: I have watched many of them, mostly out of morbid fascination, and I can tell you that every single one of these unboxing videos is the same. You get two or three “well… that’s okay” reactions because nobody wants to call out Dork Box for being bullshit, one or two “all right, that’s cool I guess” reactions when it’s something they sort of think is neat but didn’t really care to own, and about one time in three you see somebody actually get really, genuinely excited about something in their Geek Pak, which is the Happy Coincidence result.
FLAPJACKS: I have noticed that usually, the items that excited people are books or comics, because almost everybody can find value in a book or a comic. Because you can read those, as opposed to just having it sit on your shelf.
MGK: I thought you just said you have watched literally no unboxing videos.
FLAPJACKS: I might have lied. But really, I think you’re missing the point of the Spaz Luggage. You’re reducing it to a faux-tribal thing –
MGK: It is a faux-tribal thing. It’s entirely about delivering the idea of “nerd culture,” which is a stupid idea that exists only because cynical manufacturers of crap which eventually goes into Stash Containers can make money off people by suggesting that they’re a specific subculture because some of them like the same TV shows.
FLAPJACKS: Maybe, but that’s not the real selling point. At least, I don’t think it’s the primary attraction of buying into this.
MGK: Do go on.
FLAPJACKS: People are spending the money so they can recapture the feeling of being a little kid at Christmas. When you were a little kid at Christmas, you didn’t know what you were getting for presents. You just got things –
MGK: Assuming you weren’t poor.
FLAPJACKS: Yes yes you’re a social justice warrior, ANYWAY, they were the best things ever because they were yours and you got to open them and discover what they were. Little kids just like broad swaths of things so if you give a kid a superhero thing, ANY superhero thing, that kid is all “SUPERHEROES YES” and then they jump up and down a bit because they’re happy. As adults, we don’t experience that. We instead know what we’re going to get in advance on our birthdays, if anything. Surprises are rarities. Dweeb Post is selling experience, not crap.
MGK: And they’re also cleverly making you pay for it in advance so that when you receive it, it “feels free.” But it isn’t; it has an opportunity cost, both in terms of the money you spend and also in terms of the superfluous crap you don’t want but inevitably get and the excess packaging you have to throw away. Why does anybody subscribe to this on an ongoing basis? Is the hit of joy when you, on one occasion, get something you really like worth three months of the nerd equivalent of thinking “sweat socks. Thanks, Grandma”?
FLAPJACKS: I dunno. So which one should I sign up for?
MGK: Neither of them, since I know you’re going to use my credit card.
FLAPJACKS: Dang.
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Speaking as an old man who was there at the time, the “kid at Christmas” mentality described here is about half the reason that Magic the Gathering became popular in the first place.
Those services horrify and repulse me because I already have a vision of my ghost as “Jacob Marley but Chained to Special Edition Video Games & DVDs.”
The reaction that Flapjacks describes is one of the things that keeps me coming back to Kickstarter: the things I pledge for are things I legitimately really want, but the time lag between “Thanks to you, $Project has been funded!” and the arrival of the backer rewards is long enough that when the backer rewards arrive, they are a marvelous surprise. It’s like giving myself Christmas presents, only my attention span is short enough that I actually manage to surprise myself.
But then, I count myself as neither a nerd nor a geek, and the idea of “nerd culture” strikes me as a blatant marketing ploy.
this may be the first time MGK and I have totally agreed on something
my wife wants to sign up for this thing because some of her friends have, and these t shirts are all awful and the other stuff has been things i wouldnt buy at the comic shop anyway.
plus, if you get one of the few cool shirts, well, uh, congratulations, 5 of your friends all have the same pop culture mashup shirt now
This may be the first time I’ve actually bought into the “Flapjacks and MGK are the same person” theory. Of course, in that case MGK ought to let Flapjacks nerd out so he doesn’t do something more radical.
I subscribed to both last month, plus Nerd Block jr. For the 5 and 4 year old rug rats. They were singularly uninterested in their box (Mega Blocks Smurfs and off brand Spidey Legos), so that got cancelled the next day, but they lo-o-o-o-oved daddy’s boxes. Damnedest thing. The Transformers Hexbug alone was worth it to me, but my five year old has a whole Hexbug city, so he claimed that. I got a Doctor Who figure, the kids got Minecraft stickers, a Mario Kart Hot Wheels type car…and three shirts. True story, no lie…I do not own a t-shirt. I never, ever, ever felt comfortable in anything other than a button shirt. Can’t even wear polos. Now I have three. Yay. My wife now has more gym clothes (I wear a track suit thing myself), and I’m just gonna drop down to the smallest size for the kids. They thought the shirts were cool. Anyway, it was fun, the kids liked it, I got some conversation stuff to display in my school library. I’m giving both another month at least.
I don’t know anything about Nerd Block, but I have been subscribed to Lootcrate since last October.
I really enjoy it. It’s not very expensive at all, about the price of a single movie ticket per month, and always a highlight for me to find the box in my mailbox. My wife and I both enjoy opening the box together and seeing what we find.
I love blind box toys and vinyl figures, which are often included, and the monthly themes keep things interesting.
I’ve gotten 6 t-shirts in that time, all of which I have liked quite a bit and wear regularly, and only one of which was black (it was the Titanfall shirt).
Sure, some of the crates are less appealing than others. I’m not into anime anymore, so I was pretty uninterested in the “Attack on Titan” stuff a couple months back. That said, I love transformers, so this last month’s crate was the best yet.
The curators tend to play it safe, which is fine with me, going for popular options like Batman, Iron Man, Zelda, Minecraft, Star Wars & Star Trek. They play to mass appeal and this results in something for everyone in every crate.
For me personally, the appeal of lootcrate is partly the “Christmas Morning” surprise factor, but also it exposes me to products & properties I have no idea exist and would likely not discover on my own. I would have never heard of “Bravest Warriors” without Lootcrate. I doubt I would know just how much my wife adores Hexbugs, either.
They massively raised the sales of Rocket Raccoon #1, at least.
You do have a point with the surprise aspect. A lot of times, it’s tough for friends or family to pick a gift for a fan type who buys all their own nerdy goods.
That said, send me your money! I’m pretty sure I could put together a worthwhile crate out of stuff I have lying around…
There’s an aspect of the broad-brush cultural identification that I just find personally distasteful. It assumes that “I like geeky things, so I must like ALL the geeky things”. It’s a weird way of abdicating your personal preferences to a cultural consensus of what your preferences should be. The Nerdbox website just re-inforces that concept.
Also, I find the gendered boy/girl versions repugnant.
Nevermind the fact that by definition the contents of the box are worth less than the subscription, otherwise the company couldn’t exist.
Your last point there is not very accurate.
Certainly, Lootcrate has to turn a profit, but I feel I’ve gotten my money’s worth each month. A cursory look at the retail prices of the goods included would agree.
Last month’s crate included:
“Marty McPrime” T-Shirt: $26.90
http://www.redbubble.com/people/obvian/works/9209255-marty-mcprime?p=t-shirt
The Loyal Subjects Transformers Vinyl blind box toy: $11.99
http://smile.amazon.com/dp/B00CGTKLXO
Hexbug Nano Transformers: $13.99
http://smile.amazon.com/dp/B00KVWCI8Y
And a few other goodies along the lines of Con Swag. Decals, temp tattoos, candy, an MLG wristband.
That’s over $50 retail value, and I got it for $19 including shipping.
Wouldn’t it be productively nerdier to start a nerd-swap with a group of like-minded nerds?
Flapjacks is really just your Inner Child, isn’t he, MGK?
My hate of blindbox know no limit.
“Wouldn’t it be productively nerdier to start a nerd-swap with a group of like-minded nerds?”
The true spirit of nerd culture, much like the true spirit of Christmas, is buying lots of dumb crap.
(Seriously, a “Marty McPrime” t-shirt? Lootcrate would have to pay me to wear that shit.)
Just a reminder that the high one gets from random gambling with infrequent positive rewards is addictive – basically the entire business model of these things is dependent on them exploiting hoarders with addictive personalities.
What a coincidence, that’s also Kickstarter’s business model.
I know what I’m getting my family for Christmas!