PETA – and just those four letters together should alert most people to the fact that this is gonna be a doozy – has decided that the best way to convince people to stop eating fish is to rename them “sea kittens.”
There are Sea Kitten Facts. Many male sea kittens woo potential partners by singing to them. While this is not particularly easy to do underwater coherently, female sea kittens don’t generally seem to mind. And so on.
There is even an interactive web toy that lets you “design your own sea kitten” by giving it a Fu Manchu moustache, sunglasses or an elephant disguise, which are of course all things one associates with kittens.
The problem is thus: How do you even begin to start making fun of this? And the answer is that it is impossible to do so. You just have to stand back and respect their total insanity for what it is.