The year is 1958. The month is June. The teenagers of small-town America are filled with a nebulous sense of rebellion against repressive sexuality and social convention. It was inevitable that some business genius would make money off their forbidden longings. A proto-beatnik named Forsythe P. Jones opens his own “escort service,” which involves not only renting himself out to all the women of Riverdale, but wearing any disguise that suits their kinky fantasies. He even tries to expand the business by taking on Reginald Mantle as a sort of junior gigolo, to take up with women who are too scary for the boss to handle himself.
I’ve once again done the embeddable YouTube video thing, but some of the panels are hard to read in this format, so you can also click here to see the story with the original page layouts. (For those who care about such things, Archie comics had a lot more panels in the late ’50s and early ’60s than they had before or after. Sometime in the ’60s most of their artists switched to a rule whereby there couldn’t be more than six panels per page.)
Also, an important principle that Dan DeCarlo followed in his ’50s prime was that girls’ skirts must be flowing in the breeze whenever possible. Riverdale must have been some windy town.
One thing I’ve been wondering for years is whether “It sounds creamy!” was actually a slang phrase of the time or if it’s just a vaguely dirty-sounding substitute for “dreamy.”