An article I wrote on MuchMusic spiralling the drain is up at Torontoist.
Also, since the article mentions the Skydiggers, here is some Skydiggers!
The drastic decline in quality on MuchMusic has certainly been shocking over the years. Cutting Loud to 30 minutes, removing the interesting parts from the New Music before killing it off entirely, and the rise of Trevor Boris (Sorry folks, the whole “Look at me! I’m Gay! Aren’t I cute?” schtick isn’t funny) were all warning signs on the downhill slide, and look what we have now: Everything’s neutered, nothing’s interesting, and people are exposed to ever greater amounts of the same soul-killing crap that’s been allowed to permeate our society. I hope that the CRTC rejects CTV’s proposal here, and forces MuchMusic to review their polices.
I can’t really say more than the first commenter, who pretty much sums it up. The only thing I could add is that it’s this kind of shit that cured me of my teenage libertarian phase; I want nothing more than to see a regulatory baseball bat smash these fuckers silly. Also, if the upper management of CTV were to all die horribly of a long wasting disease, Canada (and the world) would be a slightly better place.
On a happier note, by weird coincidence, I just happen to have been trying to remember “Bran Van 3000” for about the past three days; I couldn’t remember the “Drinkin'” part of the title, just “Something in LA” and that repeated “LA, Eh-El-Ay” bit, so obviously Google wasn’t any help.
So, thanks for that.
Welcome to the change in focus of MTV & VH1 from ten years ago or FUSE from about four years ago…
Back when I used to live in Cleveland, we got Much over our cable system, and it was such a great network. I have Much to thank for introducing me to so many great Canadian acts, especially ones that got play on the Wedge (a truly great show). The cable system stopped carrying them just after I moved out of town, and it’s a real shame to hear that they’ve been suffering the same decline as the Stateside “Music Video” networks.
That was a great article.
I also agree with the poster on Torontoist that talked about the slow gradual demise of all the great CHUM-TV properties after being run into the ground.
I loved CITY-TV as well. My VCR got a heck of a workout from “Late Great Movies” — my first introduction to Shaw Brothers and kung fu films, among other things.
The dirty little secret behind the death of music video at Much and MTV (and MusiquePlus, increasingly) is that Nielsen ratings only care about 30 minutes chunks, so that any period of time occupied by 2-4 minutes videos register as a big fat nothing on the audience scale, which means they can’t attract advertisers for those time periods. A TV station’s product is not content, it’s an audience. You’re not the consumer, advertisement agencies are their consumers.
LurkerWithout: Boy, FUSE used to be so awesome. They’re still leagues better then MTV and VH1, but still not what they used to be.
This reminds me of TechTV too. The greatest technology station ever and as soon as Viacom buys it they fire 99% of the people behind it and show a ton of shit I wouldn’t want to watch period, coupled with the fact that it has nothing to do with video games, which was supposed to be its new focus. When I first saw ‘Cheaters’ listed in the TV Guide I thought it was supposed to be some new cheats and tips show, nope, its a hidden camera show where people catch their significant others having sex with other people. Fucking suits.
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