The logic in my head went thusly:
1. Edward Norton was utterly wasted in ‘The Incredible Hulk’, a movie about a man with a split personality who was destructive and at odds with his ‘primary’ self.
2. Prior to that, Norton was probably best known for ‘Fight Club’, a movie about a man with a split personality who was destructive and who (came to be) at odds with his primary self.
3. Previous Hulk stories have featured the Hulk at varying levels of intelligence. You could, without betraying the source material, write a Hulk who was as eloquent and charismatic as Tyler Durden. And the potential for stunt-casting with Brad Pitt would be too hard to pass up. In some alternate universe, we got a version of ‘The Incredible Hulk’ written as a superhero homage to ‘Fight Club’.
4. When writing dialogue from this alternate Hulk movie, it’s worth remembering that Hulk dialogue is always funnier when written in Roy Thomas’ green Hulk argot.
“First Rule of Hulk Club: Hulk not talk about Hulk Club.”
“Second Rule of Hulk Club: HULK NOT TALK ABOUT HULK CLUB! RRRAAAARRRRGGGGH!”
“Third Rule of Hulk Club: When puny human say ‘stop’, go limp, tap out, Hulk stop smashing them.”
“Fourth Rule of Hulk Club: It not fair to gang up on Hulk.”
“Fifth Rule of Hulk Club: Hulk will smash you when Hulk finished smashing other puny human.”
“Sixth Rule of Hulk Club: No shirts. No shoes. Only purple pants.”
“Seventh Rule of Hulk Club: Hulk will smash as long as Hulk has to smash.”
“And Eighth Rule of Hulk Club: If this your first night at Hulk Club…you must SMASH!”