Okay, now if it was me, and someone came to me and said “look, we need to have you make a commercial for our pasta sauce,” I would probably shoot a commercial that is at least slightly conceptually related to the pasta sauce in question. You know: the pasta sauce tastes good, the pasta sauce is just like Grandma used to make, the pasta sauce reminds you of better days, the pasta sauce is something which the whole family enjoys at dinnertime. The usual tropes.
This is why I could never get a job in marketing in Japan. (Well, quite beyond the fact that I don’t speak Japanese.) It would never occur to me to say “hey – let’s advertise your pasta sauce with a little white girl dressed up as a cheerleader, dancing around, with pompoms made out of hundreds of your vaguely dildo-shaped mascot.”