So Google has decided that the best way to advertise its various products is to get you, the user, to do it for them:
The crowdsourcing of advertising in ways like this always interests me because originally the point of these things was to get innovative advertising at lower cost: enticing people to submit creative marketing work on spec by dangling a prize has only really started to come of age. However, what’s new in this case is that nowhere on Google’s Demo Slam website can I find even a hint of a prize. It seems that the prize is bragging rights. (It’s entirely possible that Google will give out some neat prizes to the people they consider winners or the ones they really like, but somehow I don’t think the prize will be “a bunch of money” so much as it will be, I dunno, a few Android phones or something.)
And here’s the thing: I’m going to guess that people are still going to jump at the chance to advertise Google’s stuff for them. Partially this is because people like Google as a company and like Google’s products (even if, in some cases, they probably shouldn’t). Partially this is because people want to be famous or at least recognizable, because personal fame is now a sort of currency, and advertisers are rapidly coming to realize that said fame is perceived to have value in and of itself and don’t need to add money to sweeten the deal.
Or maybe just saying “chubby bunny” with marshmallows in your mouth is awesome. I dunno.