I have no idea how somebody made money off this, but you know they did somehow

They sold people a book, from the sounds of things.

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They made money off of me. I am a bore.

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If they’re mailing out the booklet itself for free, it’s probably an evangelical tract of some kind.

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Looks like the people who made those “Shamed By Your English?” ads started branching out a bit.

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“The secret to being more interesting in conversation is . . . to be sure to drink your Ovaltine”

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People made money off this because, by sending for their ‘free’ booklet, you are in fact providing three valuable pieces of information about yourself in exchange:

A. You are a socially insecure person;

B. You are willing to believe that mail-order gimmicks can solve your problems;

C. In order to get the booklet, you gave them your name and address.

So for the minimal expense of sending out a free brochure, the company now has a mailing list composed exclusively of self-conscious, extremely gullible people. They follow up by mailing those people endless catalogs for self-help scams and gimmicks that actually cost money.

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“Impress people fast with this one weird old trick!”

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