A Stanford University study shows that children are more likely to prefer the taste of a given food when it is packaged in a McDonald’s container – it didn’t matter if the food is McDonald’s food or not, as the kids universally said any food they were given with a golden-arches symbol on the package tasted better than any food given to them in plain packaging.
This confirms what many people have suspected all along: namely, that children are stupid.
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I believe the same study had similar findings with regard to adults, didn’t it? (except they used other examples than mcdonald’s)