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As always, you can also go to the dedicated Al’Rashad site. And so concludes Book Seven! Only one more book to go! We might not be the fastest, but we’re reliable.

Well, sort of. This is just a canvassing-interest post.

One of the things we’ve been considering as a bonus for the collected edition of Al’Rashad – and the collected edition only – is the use of greywashing to make pages more dynamic. It’s not too complex but it can really make pages pop sometimes. As a comparison example, here is Book Four, Page Eighteen, both the original and a rough greywash applied:

Click on thumb for larger version

Greywashes like this can work as a semi-replacement for colouring in black-and-white comics (and truthfully, unless someone throws a truckload of money at us, colour is probably prohibitively expensive at this point given the number of pages that would have to be reworked). The effect can be quite useful on pages like this one to make individual figures “pop.”

So, comic readers: is this a value-add for you, or are you thinking “man, this is like Lucas and the Special Editions all over again?” Feedback appreciated.

UPDATE: So right now it appears that the majority of comments so far favour the greywash, but people who hate it really hate it. A few notes here:

1. Like I said: this was an extremely rough greywash, using two tones (a 60 percent grey and a 30 percent). I did it in about 45 minutes in Photoshop and I’m still not sure about the values – I really like that 60 percent to flesh out the night sky on this page, for example, but would want to test lighter greys for the buildings. If we end up using greywash in the collection, we’ll be putting a lot of thought into individual pages and consider using three tones or even one tone rather than two on a page by page basis (you have to be careful with three tones, though, since three distinct greys can muddy the page; the third tone has to be used very sparingly). More to the point, there will be plenty of pages (the tunnel sequences in Book Four, for example) where the greywash simply isn’t necessary or desirable.

2. There’s no question that greywashing changes the reading experience of the book; it simulates, to an extent, the effect that color has on the reading experience, and what color does to a reading experience is create greater emphasis on the individual elements of the scene. (It should be noted that Davinder’s inking style means that the other major method of creating greys in black-and-white art – stippling and linework – isn’t really available to us as an option.)

3. If we ultimately decide to go with the greywash, we’ll find a way to collect the original edition as well – most likely bundling a digital version of it along with the digital version of the greywash, maybe include a coupon for the digital with the physical collection, etc.

Anyway. Right now we’re leaning towards it, but I’ll do some tighter greywashing on a few more pages next week so we can get a second round of opinions.

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As always, you can also go to the dedicated Al’Rashad site.

Click on thumb to see full

As always, you can also go to the dedicated Al’Rashad site.

Click on thumb to see full

As always, you can also go to the dedicated Al’Rashad site.

I’ve been running an ad campaign for Al’Rashad for the past couple of weeks on Project: Wonderful and it has been an interesting experience to see what has proven to be a worthwhile investment. A lot of my initial predictions about which comics would prove the best advertising space have been correct; a lot have not been correct. Meandering thoughts follow:

1. Ad size and placement matter. This is probably so obvious that it does not need to be said, but: leaderboard ads at the bottom of a page are less effective than leaderboard ads at the top of a page. Skyscraper sideboard ads get less effective the further down the page they are. Half-banner ads with less visual real estate are less effective than leaderboard ads that are twice the size. And so forth. This was most dramatic on Girls With Slingshots, where I had a half-banner ad running and which received over two million page-views of the ad itself, but a clickthrough rate that was abysmal. On top of which, while my banner and halfbanner ads were, I think, quite elegantly designed, the leaderboard and skyscraper ads were just better: more art illustrating the fantasy world concept more dramatically, the opportunity to use a cool slogan (“Welcome To The Next Grand Adventure” – I went full Stan Lee on it), etc.1

2. Site selection is harder than it looks. I had a shortlist of sites I wanted to consider advertising on, either because I admired their work or because I thought they’d have a reader base more inclined to click through or both. Many of these ideas did not work on the metric I was using, which is “cost per clickthrough.”2 Girls Without Slingshots, for example, was a relative failure, even if I do love Danielle Corsetto’s work and felt her audience might be receptive to an LGBT/minority-friendly fantasy adventure (the ad campaign started the week of the Alric reveal). Axe Cop was an outright failure: expensive, very few clicks. Hark! a Vagrant and Dinosaur Comics (both of which I wanted to advertise on because, hey, fellow Canadians) were both mediocre advertising opportunities. The Jinxworld forums underperformed sharply and I kept those ads up for “visibility” longer than I should have done. The Giant in the Playground forums were, on the other hand, solid performers throughout, and my MVP turned out to be Gunnerkrigg Court, which sent me engaged comic readers at excellent price points.

3. Avoid overpriced traffic. Early on I decided that I wanted to concentrate on getting clickthroughs as efficiently as possible, and gave myself a certain level of expense per clickthrough in order to make that happen: I wanted the largest number of potential readers as opposed to the more nebulous “let’s raise our public profile” objective some people want out of an advertising campaign. The problem with this is that a lot of PW traffic is so overpriced that getting efficient clickthroughs becomes nearly impossible. H!AV and Dinosaur Comics are both good examples of this: the problem was not that they didn’t send me a reasonable number of clicks as compared to total unique readers visiting their sites, but that because they are Stars of the Webcomic World, the price for those clicks was too expensive; I mean, if I get an engaged reader for my comic, I don’t care if they came from Dinosaur Comics or a furry porn website.3 And those two comics weren’t nearly as bad as Questionable Content (insanely expensive, never justified the cost) or Saturday Morning Breakfast Cereal (high-priced, reader base didn’t really transfer) or, and this surprised me a lot, Oglaf. I thought Oglaf readers would be a lock to enjoy Al’Rashad but, although they sent a reasonable number of readers my way, not nearly in the numbers I expected given their readership nor did those readers come at an affordable price point.

All of this said: the advertising campaign was quite a success and readership of the comic has clearly spiked in a sustainable way, because – and I say this with a bit of ego at least – there’s a lot of good comic for people to read, and that’s the most important thing.

1. A caveat: all of my ads were static because I didn’t want to try using GIFs on the initial ad buy. I might reconsider this simply because GIFs can cram in more content, but not without sacrificing design. [↩]
2. Something Project: Wonderful will measure for you, incidentally. [↩]
3. So long as they don’t start harassing me for “more sexy badger porn.” Which they don’t, because come on. [↩]

Click on thumb to see full

As always, you can also go to the dedicated Al’Rashad site.

Click on thumb to see full

As always, you can also go to the dedicated Al’Rashad site.

Click on thumb to see full

As always, you can also go to the dedicated Al’Rashad site.

Click on thumb to see full

As always, you can also go to the dedicated Al’Rashad site.

Click on thumb to see full

As always, you can also go to the dedicated Al’Rashad site.

Click on thumb to see full

As always, you can also go to the dedicated Al’Rashad site.

Click on thumb to see full

As always, you can also go to the dedicated Al’Rashad site.

Click on thumb to see full

As always, you can also go to the dedicated Al’Rashad site.

Click on thumb to see full

Everybody give Davinder a big ol’ welcome back round of internet applause!

As always, you can also go to the dedicated Al’Rashad site.